Everton Unveil Name of New Bramley-Moore Dock Stadium After Striking Lucrative Deal

Everton have revealed that their new stadium will be named the Hill Dickinson Stadium. The club will bid farewell to Goodison Park at the end of the season before moving to their state-of-the-art new home at Bramley-Moore Dock.

The new venue’s naming rights have been secured by Hill Dickinson, a commercial law firm established in 1910. Everton’s final game at Goodison Park will take place on Sunday, with Premier League’s bottom side Southampton as the visitors.

Goodison Park has been the Toffees’ home since 1892 and has hosted more top-flight matches than any other stadium in England. However, in an effort to boost revenue, the club decided to relocate to a modern facility in Liverpool’s docklands.

The move is scheduled for this summer, with the first official match at the new stadium set for August. Everton CEO Angus Kinnear welcomed the partnership with Hill Dickinson, saying:

“Welcoming Hill Dickinson as our naming rights partner is a bold and strategic step forward. This partnership goes beyond branding — it’s a shared commitment to progress, excellence, and the regeneration of our city.
Hill Dickinson Stadium will stand as a symbol of Everton’s ambitions, our values, and the global future we are building together.”

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Craig Scott, CEO of Hill Dickinson, added: “To put our name to Everton’s new stadium is a once-in-a-generation opportunity. We believe deeply in what this project represents — a bold, transformational vision for Liverpool and its future. This partnership is about legacy, ambition, and the power of two globally recognised organisations coming together to make a difference. As Hill Dickinson continues to grow internationally, we remain proud of our Liverpool roots — and we are honoured to be part of one of the most exciting waterfront developments in Europe.”

In a statement, Everton said: "Everton Football Club is proud to announce Hill Dickinson as the official naming rights partner for the Club’s new stadium at Bramley-Moore Dock, in a long-term agreement that will see the iconic venue named Hill Dickinson Stadium.

"This transformational partnership represents one of the largest stadium naming rights deals in Europe. It brings together two Liverpool institutions, united by a global outlook, a deep commitment to the city of Liverpool, and a shared history that dates back to the very founding of Everton in 1878.

"Hill Dickinson’s international growth has been underpinned by the hallmarks that also define Everton – with both organisations striving for excellence, supporting their local communities and delivering long-term positive impacts.

"The naming rights agreement with Hill Dickinson will create a shared legacy that extends beyond matchdays. Hill Dickinson will work closely with Everton in the Community, helping to amplify the reach and impact of the Club’s award-winning charitable programmes and its own Hill Dickinson Foundation across Merseyside and beyond."